Client Feature Case Study: Oregon CUSD #220

Introducing New Faces: Staff Introduction Videos for Oregon CUSD #220

At Oregon CUSD #220, welcoming new staff members into the community is more than just a routine—it’s a way to build connections and foster trust. During the summer, Oregon CUSD #220 brought on new team members and sought an engaging way to introduce them to the community. That’s where ZOKA Media Group stepped in to create staff introduction videos that brought each educator’s personality and passion to the forefront.

The Project: Creating a Warm Welcome for New Staff

Oregon CUSD #220 wanted to ensure that the introduction of their new staff was not only informative but also personal and inviting. We designed a plan to produce a large volume of high-quality videos that captured the essence of each new staff member. These videos serve as an introduction to the community, building rapport even before the school year begins.

The Process: Full Production Day and On-Camera Coaching

Understanding that not everyone feels comfortable in front of the camera, we provided a full production day dedicated to capturing these introductions. Our team worked closely with each staff member, offering coaching and support to help them feel at ease. From guiding them through what to say to ensuring they presented their best selves, our goal was to make the process smooth and enjoyable.

The end result was a series of authentic, professional videos that showcased each staff member’s dedication and excitement for their new role within the district. By focusing on a comfortable environment and one-on-one coaching, we captured genuine smiles, warm introductions, and the unique personalities of each new staff member.

The Impact: Building Trust and Community

These videos were more than just introductions; they were a tool to build trust and community engagement. By bringing the faces and stories of the new staff into the spotlight, Oregon CUSD #220 strengthened its connection with parents, students, and the local community. The large volume of videos produced efficiently captured a full team of new educators, ensuring everyone felt equally represented and valued.

Why Choose ZOKA Media Group?

At ZOKA Media Group, we specialize in creating meaningful content that resonates. Our approach to staff introduction videos goes beyond simple introductions—we help create a welcoming atmosphere that sets the tone for a positive school year. If your organization is looking to showcase its team in an impactful way, contact us to learn how we can craft the perfect introduction for your community.

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